A web strategy (or a digital strategy) is the plan you put in place to achieve your website goals. Website goals are in turn linked to your business goals. The easiest way to think of a web strategy is that it is a business plan for your website. Your web strategy helps guide decision making and keep your efforts focussed on business priorities.
Many website owners tend to ‘try out’ one idea after another on their website trying to find the magical formula that will work. This trial and error approach to website strategy is usually ineffective and can result in wasted time and money.
Having a web strategy helps ensure that the great ideas for your website are implemented logically as part of a larger plan for website success rather than trying out one strategy then another in an ad hoc manner. Web strategy is one of the most effective ways of keeping you web-related activities on track.
Webs strategies need regular review
Part of the web strategy should include regular reviews of the plan to see if the strategy is still valid or if it needs to be adjusted. Given the pace at which the online world changes it is vital that the strategy can adapt to meet these changes.
Three main parts to the website experience
So what is included in a web strategy? To answer this let’s view the customer’s website experience as comprising three stages Incoming, Onsite and Post-Visit.
What is web strategy? Learn more about it in The Smarter Website Owner
In The Smarter Website Owner course we provide an easy to use template for preparing a web strategy and help you work through the process of putting together a plan for website success.