So what does it mean to be a website owner? What is the website owner’s role as it relates to the business’s web presence?
In a previous post I outlined what it means to own a website. This post takes this further to dig deeper into the specific roles and responsibilities of the website owner.
Here is a list of the main responsibilities associated with the website owner’s role:
Legal and financial
- Ultimate legal responsibility for the content that appears on the site
- Make sure web services like domain registration, hosting and email are paid on time
- Responsibility for the security of transactions and data stored on the website
- Hiring and firing of web professionals
- Keeping the web presence aligned with business strategy
- Knowing whether the site is achieving its goals by checking website statistics or requesting reports
- Public responsibility for the functionality of the site – your web designer is responsible for making sure the site functions but your customers will complain to you first.
Content and design
- Responsibility for social media content and managing the consequences of social media ‘meltdowns’.
- Making sure content reflects the business priorities and is ‘on message’
- Making final decisions on visual designs, structure and content
- Manage the overall web design project and ongoing management from the business’s side especially in terms of making resources available
Marketing and Promotion
- Responsibility for overall promotion of the website and getting others in the business to play a role in promoting the business online