Setting up and owning a website brings rewards and challenges. Knowing what you are getting into will help create a more stress free experience.
Your role as website owner depends on your role in the business and the size of the business. In large businesses the owner may have an interest in general web strategy while leaving the day-to-day management of the web presence to others.
Most small business website owners do not have dedicated teams and budgets to handle the business’s web presence. The business owner needs a set of skills and knowledge that helps them understand and make the most of their website and social media channels. This is where The Smarter Website Owner helps.
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