It is really no surprise that the traits of successful entrepreneurs align with website success.
An entrepreneur is a person who starts a business, drives that business forward and takes ultimate responsibility for success or failure.
Full of determination
The ability to maintain determination in the face of barriers and setbacks is a key factor in a website owner’s success. Determination is a character trait that can be developed by forming a set of achievable goals for the business’s website. Goals give you a clear direction and allow you to measure success.
Not afraid to take risks
To really get ahead in the online world you need to be innovative and being innovative sometimes carries risk. A successful website owner will try new strategies out while taking steps to minimise risks wherever possible.
High level of confidence
Confidence in your product and service and the ability to communicate this sense of confidence online is essential. Hopefully this should come naturally due to the inherent value of your new product or service. If not, see if you need to modify the way you are getting your message across online. Improving your skills and knowledge through a course like The Smarter Website Owner will also help increase your confidence.
Owning a website can involve a steep learning curve. Treating this challenge as a learning opportunity will help you succeed. When it comes to website strategy there is almost no end to what you can learn.
Understands failure is part of the game
Not all of your web strategies are going to work. There will be mistakes, false starts and dead ends along the way. Your website is to some extent a ‘test-bed’ where you try out different strategies. The important thing is to measure performance and learn from the mistakes.
Passionate about his or her business
I’d rank this as perhaps one of the most most important factors in website success. Your business and your website will go nowhere if you are not passionate about them. You have to be the number one evangelist for your product or service – no one else can quite fill this role for you. This same passion for your product or service needs to be reflected in your web presence.
The web moves at a furious pace and what was successful one year cannot be guaranteed to be a winning formula in the next. Your website needs to be constantly evolving and able to quickly respond to changing circumstances As a website owner you need to be able to push this process along and keep web presence new and innovative.
Good understanding of money management
Your business and its website exists to sell a product, service or idea. You need to make sure that you are getting a good return on the investment you make in setting up and running a website. The only way you can do this is by measuring performance against your goals and targets. This means getting to grips with the basics of web analytics or at the very least asking the relevant questions of your web professional.
Expert at networking
Your web visibility is powered by visits and exposure to the right audience. The more you can get your message out to your network and expand that network the more successful the website will be. The online world is a great place to network and grow your connections. linkedin.com is a prime example but there are many other avenues for expanding your circle of influence via the web.
Ability to sell and promote
Your website can be a highly cost effective sales and promotion medium. You should always be looking at how you can better use your web properties to this end. You need to make sure your website is presenting a message that encourage customers to buy into your vision.