As the website owner you play a central role in creating content for your website. If not directly producing it, then by having input into the development of words, images and videos by third parties.
In this topic you will learn how to plan a content strategy for your website and gain the skills to help take an active role in content creation.
What you will learn in this topic
- What is a content strategy?
- Are there formulas for developing content for your website?
- What are they main content types and best practices for their use?
- What are the basic SEO principles that apply when putting together content?
- Where can I find content and content ideas?
- What is the best way to organise content for your website?